As the president of World Vision U.S. and the former CEO of two for-profit corporations, I have spent all of my professional life trying to manage organizations to achieve success. Every organization, whether for-profit or not-for-profit, must have a successful financial model to succeed, but long-term success doesn’t come from just managing numbers. The most successful organizations are mission-driven.
In Christian organizations, this truth may be even more compelling.
At its core, this is the question of the means versus the ends. In a secular corporation, the goal is to create profits for the owners or shareholders; the means to that end might be selling automobiles, or books, or delivering a service like air travel or lodging. At the end of the day, the bottom line is profit.
But in a Christian business or non-profit, the role is reversed. The activity, selling books or providing a service, is the end; it’s the missional impact. Profits are simply a means to that end. We are called to put “mission above mammon.”