Tag Archives: For corporations

Mission above mammon: Charting a course for success

As the president of World Vision U.S. and the former CEO of two for-profit corporations, I have spent all of my professional life trying to manage organizations to achieve success. Every organization, whether for-profit or not-for-profit, must have a successful financial model to succeed, but long-term success doesn’t come from just managing numbers. The most successful organizations are mission-driven.

In Christian organizations, this truth may be even more compelling.

At its core, this is the question of the means versus the ends. In a secular corporation, the goal is to create profits for the owners or shareholders; the means to that end might be selling automobiles, or books, or delivering a service like air travel or lodging. At the end of the day, the bottom line is profit.

But in a Christian business or non-profit, the role is reversed. The activity, selling books or providing a service, is the end; it’s the missional impact. Profits are simply a means to that end. We are called to put “mission above mammon.”

In partnership news...

Companies face hundreds of decisions every day, decisions that have the potential to affect people’s lives. So when companies choose to partner with World Vision, it’s a decision that always humbles me. It says a lot about a company’s ethos when they choose to give their time and resources to bettering the world around them. It says we want to help make a difference in our world; we want to positively affect people’s lives.

A special thank you to these companies who have recently shared with us in the incredible opportunity we have to partner with one another in building a better world for children.